Online Retail
Online Retail is an “App-in-App” that allows users to use features from multiple platforms without downloading individual Apps.
Built on WeChat’s ecosystem, it is very similar to a native APP in term of its complexity, but much more user-friendly. Once users have scanned the mini-program QR code, the mini-program will be stored and can be revisited any time without scanning QR code again.

Alipay followed WeChat’s footstep by launching its own mini-program in 2018.
Example : King Power E-Commerce
Platform Features
  • Product Description
  • Coupon Marketing
  • Brand Product Listing
  • Share to WeChat’s friends
  • Coupon Marketing
Convenience shopping experience